Why Does SEO (Search Engine Optimization) Matter Anyway?

  1. There are at minimum 1.9 million websites live on the internet today.
  2. The first Google organic search result gets 32.5 percent of the average traffic share.
  3. More than 50% of the clicks through to websites are won by areas of the search engine results page that are above the 4th organic (free) listing.
  4. 51 percent of all website traffic comes from organic (unpaid) search.
  5. Over 40 percent of online revenue is captured by organic (free) search results.

In a nutshell, getting your business found on the internet is important to your bottom line. Search engine optimization (SEO) is the art and science of raising your website above the crowd in the search results.

What are Some of the Things an Effective Search Engine Optimization Firm Does?

  1. Discovers the key phrases your best customers and clients are likely to use when they search for somebody like you on the internet.
  2. Optimizes your web pages to present each of your products and services in the best light. Emphasizes the key phrases that are important to your business.
  3. Writes blog articles and other publications that will be interesting to your best audience. Shows the search engines your company is an expert in your field.
  4. Creates videos and/or podcasts to inform, entertain or otherwise capture attention for your company with people who like to watch or listen instead of reading.
  5. Makes sure your business is listed with search engines, map sites, and free directories that are related to your business and location.
  6. Increases backlinks (referrals) from other businesses to your articles and website.
  7. Regularly tracks and reports SEO progress. Alerts you to new opportunities and to customer feedback that requires your attention.


What are Some of the Things an Effective Search Engine Optimization Firm Does?

  1. The proof of SEO is whether there are more “hits” to the website each month and whether a growing number of websites link their own sites to the client’s.
  2. The proof of pay-per-click ads is whether paid advertising results in contacts from qualified prospective customers.

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