Google More or Less Owns the Internet

  1. Google is the quickest and most cost-effective way we know to get found by prospects using keyword phrases of importance to them.
  2. Google is the #1 place internet users go to search for products and services. 74.54% of all global internet searches in 2017 were with Google.
  3. The average traffic share generated by the sites listed on the first Google search results page is 91.5 percent.
  4. Over half of the page clicks were won by areas of the search engine results page that were above the 4th organic (free) listing.
  5. Over 40 percent of revenue is captured by organic traffic. These are free clicks!
  6. The average traffic share the first Google organic search result gets is 32.5 percent.


Set a Goal and Budget. Then Allocate Resources to Line Up with These Results

  1. 51% of all website traffic comes from organic (unpaid) search.
  2. 10% comes from paid search, also called pay-per-click (mostly Google Ads).
  3. 5% comes from social media.
  4. 34% is from all other sources (blog articles, press releases, videos, podcasts, directory listings, backlinks [referrals] from other websites).
  5. Search Engine Optimization (SEO) includes everything in the previous section that is not paid search. Plus optimizing content and structure on the website to attract visitors and the search engines.
  6. Budgets for Google ads vary widely depending on the size of the company and how much their competition typically spends.
  7. However, NOTHING you spend is wasted. No minimum ad buy. No lead time. Can make instant changes. Control of exact keywords and budget prevents wasted advertising. Just set a realistic budget for your own situation.

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